Walmart company logo

Saving the operations cost and scaling the product with a custom web app for the Ad Tech company

Chances are you know retailers like Walmart, The Home Depot, CVS Pharmacy, and other large chains in the USA and Canada. You may have seen their weekly ads, deals, and coupons in your Facebook timeline or as Google Ads banners on different websites. The journey from a non-interactive PDF with deals and coupons to that engaging banners has a direct connection to the custom web app we built for the large retail Ad Tech company.

The Challenge

The outdated web app wasn’t a big priority for our client. However, once he had given it to us on maintenance and light reengineering we made a few improvements. It started to support more Facebook ad types, also Pinterest was added and performance got better. Mattew, the co-founder, decided that it’s a promising niche, and it worth building the new app.


With complete support from the client, 7 blackbirders, and 9 months later we successfully implemented the client’s vision into superior ad tech product. Everything from the new UX design, web application architecture planning to final implementation and current DevOps was and is on us.


Was built an entirely new internal operations web app that has improved the operations time by almost 60%, increased accuracy of the curation and supports scale to most of the Facebook, Google and Pinterest ads types. It also helped to reduce the estimated headcount required to support posts the planned campaigns. The web app is already in use. More retailers have been onboarded with smaller operations resources.

“You've saved our business! It fits our needs perfectly. It really saves us time and effort. Blackbird is exactly what our business has been lacking. Needless to say we are extremely satisfied with the results.“

Matthew C., Co-founder
About the client201-500 employeesHQ Toronto, CanadaClient since 2018 | Retail Tech and Online AdvertisingFunded Startup previously, SMBs currently
Industry and verticalsRetail & E-commerceMulti-carrier retailers

Satisfying outcomes

Blackbird built, launched, and continues to grow a commercially successful product on behalf of the client as a turnkey fully managed service.

Currently, the client’s internal operations team uses it. They claim that the new software saves lots of time on routine tasks that take 95% percent of their time.

Moreover, the developed internal ad tech product continues to grow to support even more features and use cases and becomes one of the most important internal systems within the company!

The new modern UI design of the internal product
People who made it a reality
Olena DrozdTPM
Nikita DidenkoRuby Developer
Sergey GorbachevTechnical Support Engineer
Serhii UkrainetsFrontend Developer

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