Google has announced that they will be phasing out third-party cookies in their Chrome browser. This is a significant shift for online advertising, which has relied heavily on these cookies to track user behavior and target ads. What does this mean for businesses that rely on digital marketing?

First, let’s start with some background. Google used third-party cookies to track users’ browsing behavior across the web. Third-party cookies are created by domains different from the one the user is visiting. They are used to collect data for advertising and analytics purposes.