Entirely Rebuilt 1:1 SMS Outreach SaaS Product for Extra Profitable Retail Platform
Blackbird became a natural team extension of Statflo inc. Together we scaled the product team from two to eight people and rebuilt successful 1:1 Retail Conversations™ product from the ground up to meet the growing client base demands.
The Challenge
Firstly created 1:1 Retail Conversations™ product turned out to be a huge success in the retail industry. However, the initial microservice-based application architecture wasn’t fully ready for that.
Outcomes
Together we built absolutely reimagined 1:1 Retail Conversations™ that is now packed with lots of new yet important features like profanity check and more. CQRS with event sourcing replaced previous architecture.
Impact
The shiny new 1:1 Retail Conversations™ is going through final tests and about ready for the mid-2020 launch. Moreover, some of the current clients — national chains and Tier 1 national carriers already gave it a high score.
“Fantastic, I'm totally blown away by Blackbird services, tech expertise, and each team member individually. Sometimes, I even forget where our staff is and where Blackbirders are.”
Ian Gervais, VP of Product
51-200 employeesHQ Toronto, CanadaClient since 2018 | Retail TechFunded Startup previously, SMBs currently“Fantastic, I'm totally blown away by Blackbird services, tech expertise, and each team member individually. Sometimes, I even forget where our staff is and where Blackbirders are. ”
Ian Gervais, VP of Product