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  • Dmytrii Stepanenko

Increasing weekly ads conversion with a custom web app for Ad Tech company

Updated: May 19




Chances are you know retailers like Walmart, The Home Depot, CVS Pharmacy, and other large chains in the USA and Canada. You may have seen their weekly ads, deals, and coupons in your Facebook timeline or as Google Ads banners on different websites. The journey from a non-interactive PDF with deals and coupons to that engaging banners has a direct connection to the custom web app we built for the large retail Ad Tech company.

The Challenge The outdated web app wasn’t a big priority for our client. However, once he had given it to us on maintenance and light reengineering we made a few improvements. It started to support more Facebook ad types, also Pinterest was added and performance got better. Mattew, the co-founder, decided that it’s a promising niche, and it worth building the new app. Outcomes With complete support from the client, 7 blackbirders, and 9 months later we successfully implemented the client’s vision into superior ad tech product. Everything from the new UX design, web application architecture planning to final implementation and current DevOps was and is on us. Impact Was built an entirely new internal operations web app that 11X cut the time on preparing all the necessary clean data fetched from PDFs for all sorts of Facebook, Google, and Pinterest ads types. The web app is already in use. Onboarded more retailers.


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